We help you deliver extraordinary value to your customers, especially with high-tech or innovative products.

The real value is working with your team to arrive at insights gleaned from the market, customers, partners and competitors.  We specialize in helping your R&D and manufacturing teams build a business and product plan that delivers customer benefits, yet is achievable.

Program components

Business Planning

• Strategy review and development workshop.
• Business plan review.
• Rapid Market Prototyping.
• Opportunity selection.
• Market segmentation & targeting.
• Market research and evaluation.
• Customer research & analysis.
• Competitor strategy and tactics evaluation.

Product Marketing & Management

• Product Strategy & Roadmap.
  
• Market & Product Requirements Documents.
• Distinctive value proposition development.
• Pricing.
• White paper development.
• Organization lifecycle development.
• Marketing coaching through the development project
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Business Development

• Internet demand generation
• Channel strategy
• Promotional plan and budget.
• Management of outbound marketing vendors.
• Press and analyst briefings and conference presentations.
• Brief and train the sales force/channel.
• Forecasting and sales tracking.