Peter Way

Peter offers extensiveproduct marketing , business planning andimg_8564_peter_mid.jpg
engineering experience.

He built &proposed business cases for emerging computer storage opportunities at HP. Hehas a passion for understanding customer needs and delivering winningstrategies and products to meet them.  He enjoys educating customers onthe business value of new high-tech solutions.

Prior to that, Peter held avariety of positions in marketing and management.  He was instrumental ingrowing HP's Optical Storage business from startup through maturity.  Hewas also responsible for managing solution marketing of HP's Disaster TolerantStorage Solutions, and product marketing for Network Attached storage andenterprise tape drives.  

Earlyin his career, Peter designed tape drive servo systems in R&D and wasawarded a patent that saved customers significant time in enterprisebackup.  He simulated wind turbine dynamics and performance for GeneralElectric.

Peter holds a Bachelor ofScience in Aeronautical and Mechanical Engineering from Princeton Universityand a Masters in Aeronautics and Astronautics from M.I.T.

He serves on the board of directors of NoCoNet - a Northern Colorado Career networking group. 

He has significant international living experience and is fluent in Spanish, Portuguese, and conversant in other languages.